AI Commercials
AI commercial production company in New York
Briese Digital makes AI commercials: broadcast-grade spots built with generative video and hybrid AI plus live-action pipelines. We work out of New York City for clients anywhere, and we still shoot the old way when the brief needs a real set.
To us a generative model is closer to a rental camera package than to a creative department. Every job starts with a script and a shot list, then goes through the same edit, grade and sound work as anything we shoot. Skip that part and you get the AI commercials people scroll past.
Live Action · Hybrid · Full AI
A film can be shot conventionally with actors on location, built as a hybrid where live footage gets extended and repainted with generated elements, or made fully with AI when the script asks for a stadium, a snowstorm, a branch office from fifty years ago or a museum after hours. Most briefs land somewhere in the middle, and we often mix pipelines inside a single film, scene by scene.
Two examples from the portfolio. The GSH construction film was generated entirely from a handful of photos the client sent over. The Tuwima real estate film was built from the developer's renders, before the building was finished. Neither needed a crew on site.
The practical difference is where the money goes. Less of it burns on logistics, more of it ends up on screen. And we hold every frame to broadcast standards, because most of this work runs on TV eventually.
How it usually goes
Most projects start with a brief that is a few sentences long, and that is genuinely all we need. We come back with a storyboard. Once it is approved, the rest is on us: creative direction, generation or shoot, edit, grade, sound, delivery. You see a board, then you see a film.
Who we make AI commercials for
Recent work includes commercials and campaign films for PSFCU, LOT Polish Airlines, Pfizer, Bean Kick, Jackie Siegel and GSH. Before advertising, founder Igor Briese directed hip-hop music videos in New York and worked with artists including Onyx and Ras Kass.
Questions we hear a lot
- How much does an AI commercial cost compared to a traditional shoot?
- Usually less, sometimes dramatically less, because the logistics disappear: no location, no crew day, no travel. What you pay for is the idea, the craft and the finishing. We quote per project once we see the brief.
- How long does it take?
- Faster than a comparable live-action production. The storyboard comes first; once you approve it, build time depends on the number of scenes and how strict the brand rules are. Come to us with a deadline and we will tell you honestly whether it fits.
- What does the process look like?
- You send a brief, and a few sentences is genuinely enough. We come back with a storyboard. After approval we handle creative direction, generation or shoot, edit, grade, sound and delivery in the formats you need.
- Will it look AI-generated?
- Not if we do our job. Every film goes through the same edit, grade and sound work as a shot production, and we reject any take where a character or the physics drifts. Our HKA case study shows how much of the work is exactly that quality control.
- Who owns the finished film?
- You run it like any commissioned production: usage terms are set in the contract, and we deliver broadcast masters plus cut-downs for TV, web and social.
Selected work
Tell us what you need and when
Let's make an AI commercial worth watching
igor@briese.digital