PSFCU

The anniversary film marks the credit union's fiftieth year. It opens in a wood-paneled branch from another era, follows the same institution into the present, and ends on the celebration itself: four Cadillac XT5 cars raffled among members, one for every season, with each year of membership counting as an entry.

The loan spot is a straight thirty second pitch across the whole offer, from mortgage rates and rewards cards to a HELOC intro rate and auto loans. Elite, made for the Visa Elite credit card, walks through the concierge service, the VIP access and the rest of what comes with it.

Two of the spots are in Polish and one in English, because that is how the membership talks. We handled concept, direction, production and post on all three, and delivered broadcast-grade masters with full legal.

How it was made

All three spots came out of the AI pipeline described on our AI commercials page. PSFCU sent short briefs; we answered with storyboards, and after approval we built the films frame by frame.

Finance is the strictest category we work in. Every rate and disclaimer went through the client's compliance, and the masters shipped broadcast-grade with full legal on screen.

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