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Pfizer · Campaign · 2025

Kleszcze

A public awareness campaign about tick-borne disease, made for Pfizer.

Campaign

Kleszcze

2025

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There are no charts in it. Just a hospital room, a family around the bed, and a doctor with nothing good to promise.

The voiceover sets it up in a breath: one walk, one tick, and the disease changed the life of an entire family. Then comes the line that turns the drama into a warning. This story could have gone differently.

The film does not try to explain tick-borne encephalitis. It shows what the disease can take, then sends viewers to kleszczeinfo.pl, where a real patient tells her own story.

Made with Pfizer. Versions for TV and online.

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Client
Pfizer
Categories
Campaign
Studio
Briese Digital, New York

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