Pfizer · Campaign · 2025
Kleszcze
A public awareness campaign about tick-borne disease, made for Pfizer.

Campaign
Kleszcze
2025
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There are no charts in it. Just a hospital room, a family around the bed, and a doctor with nothing good to promise.
The voiceover sets it up in a breath: one walk, one tick, and the disease changed the life of an entire family. Then comes the line that turns the drama into a warning. This story could have gone differently.
The film does not try to explain tick-borne encephalitis. It shows what the disease can take, then sends viewers to kleszczeinfo.pl, where a real patient tells her own story.
Made with Pfizer. Versions for TV and online.
- Client
- Pfizer
- Categories
- Campaign
- Studio
- Briese Digital, New York
New Business
Let's make something worth watching
igor@briese.digital