GSH Construction & Development

Steel framing rises while a layer of technical graphics tracks loads, tolerances and materials, the way an engineer reads a building.

The whole film was generated with AI from a handful of photos the client sent over. No crew, no drone day, no site shutdown.

How it was made

GSH sent over a handful of photos from the site. Everything else was generated: the steel structure, the movement around it, the light.

The spec overlay was designed in post so the film reads like an engineer's view of the build. No filming took place at any point.

How we make AI commercials ↗