Bean Kick

The newest, Long Story Short, tells the history of the drink's ingredients through a conversation at a bar: real actors shot in Las Vegas, with AI-built worlds around them. The shoot, the process and the AI versus live-action comparisons have a full case study of their own.

Before it came three fully generated spots. A fast introduction cut for a younger crowd. XOXO, which puts the black and gold bottle between aged whiskies on a top shelf. And Louvre, scored with a French vocal, following a couple in leather gloves through a museum after hours.

Liquor advertising is mostly texture, so most of the time went into glass, gold and low light.

Bean Kick is an ongoing relationship rather than a one-off. We are the brand's main advertising supplier, and even the stills their distributors use in marketing come out of our studio.

How it was made

Each film started as a storyboard against a very short brief. The bottle is the one real constant; the bars, shelves and the museum around it were generated to match its black and gold.

Keeping the films and the marketing stills in one visual language is easier when both come from the same studio, and that is the arrangement here.

Long Story Short, the full case study ↗

How we make AI commercials ↗